VISUAL MERCHANDISING

The retail store is the last mile in customer engagement. Having an enhanced Point-of-Sale experience, with appropriate storefront and in-store visibility, are key elements.

Given that retailing is dynamic and impulsive, with competition stores/brands around, it calls for brands to innovate, build interest, excite and engage with consumers long enough to get them to buy, and then make them like the brands enough to come back again.

OUR SERVICES

We provide a host of services to support our multi-disciplinary approach:

  • Point Of Sale Materials Deployment
  • Branding & Development
  • Display & Demo Management

 

Visual Merchandising

 

 

SERVICE MODELS REPORTS (REGULAR CAMPAIGNS)
Conducting regular campaigns – weekly/monthly Calculating the Retail Hygiene Index of each store from data such as:

  • Manpower Score
  • Display Score – Demo, Dummies, Shelf Space
  • Visibility Score – POSM, In-store look & feel, GSB etc.,
Organizing one-off campaigns for product launches, festive promos, etc.